I would not take too much into this article. They quoted Michelle Long from the stuff story "Last year there was a lot of excitement and buzz and people were asking about Xero. I haven't heard that this year. I have a LinkenIn group with almost 80,000 members and I haven't seen a question or comment about Xero in months"
Why would people post questions about Xero when her LinkenIn Group is dedicated towards Intuit? Also her current position is "International Trainer/Writer for Intuit and Consultant for Product Development at Intuit" Here is her LinkedIn profile
http://www.linkedin.com/in/michellelongcpa