I'm prepared to call it a dog because that is how it has performed. I've watched it quite closely since Jan 2005 & done some research. Result is I didn't buy. If I had bought and then sold rather than taken up the rights issues my annualised return would have been minus 13.5%
Maybe it won't be a dog sometime in the future? Currently it is speculative as you state. Looking from a fundy viewpoint they are making little progress. I'll keep watching and may climb aboard when/if profitability, margins, ps ratios etc show that there is more than hype there.