New routes next month, "profitable" from day one? I very much doubt that will be the case in the sense of profit as we shareholders would like it to be.
AIR will account these new routes in such a way that they may appear "profitable" but the enormous cost of setting up, introductory fares, people on the ground etc esp Buneo Aires as indicated in the article, in reality means that true profitability will take some time.
Luxon may be good but a magician he isn't.
The market still isn't convinced by the hype. Airlines cyclical? Luxon's mantra and fervent hope is that they used to be but " this time it's different, I've got this "
Well maestro, I hope your right.