goodie !! I TAKE MY SHARE AND MORE, WHATS THE PRICE ?
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Thanks for posting......fabulous to read the McD perspective!
"..... we have amassed a sizable marketing war chest to invest in the back half of 2020. During Q2, most major markets significantly reduced their marketing spend and value activities. As an example, in the US, marketing spend was down 70% as we chose to conserve our resources until the situation stabilized. These funds will now be reinvested in Q3 and Q4.
Additionally, as we previously announced, McDonald's will also invest an incremental $200 million in marketing spend across our US and International Operated Markets in the second half to accelerate recovery, roughly equivalent to one additional month of media in every owned market. Together, these actions will result in a sizable increase in our marketing spend for the balance of the year.
And third, our laser-like focus on what we call the 3Ds: drive-thru, delivery, and digital. Thanks to our strategic foresight, McDonald's is well developed in each of these channels and we see opportunities to extend our 3D advantage. You'll hear more about the 3Ds in our strategic plans later in the year."
The price keeps climbing
Do you think it will settle back down after the initial excitement or keep going up up up?
With the pending ASX listing no one is selling and correctly so .
Those who are selling (or part selling) probably intend to get in at a lower price. Maybe they will... but that also adds to the pool of buyers at those prices and improves support.