We might get a quicker return from ATM's inroads into USA by buying into Berkshire Hathaway or Burlington Northern Santa Fe Railroad :(
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Some major discreptancies going on here between posters, media and a2! North California or South, would be a great starting point to getting the facts right (posters and media). I think Ill wait for the official communications before throwing wild assumptions out there (i do appreciate your tip off tho NT0001). However i also wonder whether there will be an official communication? a2 have previously stated when and where the launch will take place.
Does anyone know anything about handling costs and wastage in the supermarket business?
I don't, but my guess is that this is probably not a big issue in the overall scheme of things. It seems that a2MC wanted to get the California launch under way quickly, and a bit of temporary extra cost to achieve this (New York-California transport) wouldn't be a big problem. I'm assuming it won't be long before the processing/packaging is done in California as larger volumes are required, at which point the New York plant's output could be re-directed to the Northeastern US. California's a big dairying state with plenty of milk processing plants, but it could be that none were quite ready to take on the A2 job, which requires strict care in handling the A2 milk completely separately from other milk. Just my speculation but it seems logical.
In this present stage a2MC wouldn't have big volumes to transport and put into stores, and given that the product has a long shelf life, wastage shouldn't be an issue for the stores or the supermarket chains. They would just order new supplies when initial deliveries have gone out the door.
A little while ago the company was talking about launching later in the year, and it seems this schedule has been advanced for some reason, which may have required a bit of innovative thinking. Speculating again, it could be that the recently-appointed CEO, being an ex-Pepsi chief with heaps of beverage experience, doesn't want to muck around with "small and gradual". My guess is that he wouldn't have wanted this job if it was going to consist of just introducing a minor niche product into a single state. So we could see things move quite fast. Hope I'm right.
A2 milk is still being advertised on Channel 4 in the UK. Are there any UK based forum posters who know if people are discussing it or are seeing a greater presence in shops?
Rugby World Cup this year
The English team have O2 emblazoned on the front of their jerseys
Surely Danny can organise big A2 logos on the back
Wow, great sponsorship
This item in the mass circulation Daily Express may partly answer your question, Bjauck. It seems to indicate A2 Milk must be selling, otherwise the Waitrose chain would be lowering the number of stores stocking it, not increasing it. And the Express regards it as worth a mention.
http://www.express.co.uk/finance/cit...more-A2-stores
Well yes, not to mention the anticipated doubling of sales in the UK as reported just last week.
UK sales in Q3 must have been strong for a2MC to confidently release that estimate for the FY.
“Already available in major supermarket chains Tesco, Waitrose, Sainsbury, Morrisons and via other specialist outlets, A2 milk's UK sales are forecast to double in the second half of this financial year”
http://www.farmonline.com.au/news/ag...px?storypage=0
The reason I asked is that I have heard how difficult the supermarket industry can be with costs,product ''real estate''(on shelves)-(obviously this would be cold storage) and how products make very small profit margins --hopefully the ex Pepsi chief can help in these matters (it would have been a real windfall if they were associated with Pepsi)
Meanwhile if it got a mention in one of those ''revolutionary new diet books'' it would be a real boost--(they like those ''monumental breakthrough'' sort of things.)