That's all good news NT001, well done and thanks for sourcing that info for us all.
Presumably the long run herds will be centred on and around Colorado. Still any early kick start initiative has got to be a good thing, and the early initial startup sales would start from a low base anyway whatever the origin of the milk and location of the farms.
There must be very good and sound market research on California to make the logistics attractive even if it is just short term.
Odd that a first US sales announcement has not been made yet by ATM on the NZX and ASX, perhaps within the next couple of days ?