I saw something strange at Coles today but didnt have time to investigate.. a2 had a whole new shelve area seperate from all the other milk, it was about 3 or 4 times the size of their original space (which they still retain) and had only 2 bottles of milk left in the whole new area! At a glance it seemed as if they had a big sale, however its not typical to shift other products around for a once off sale. What really tickled my thinker was - their original spot looked as it normally does and was more or less fully stocked... perhaps i caught them in a transition to a new area such as the "specialty milk area" per the UK strategy... anyroads i will keep y'all in the loop.