Originally Posted by
NT001
Thanks MAC. After the conflicting dates previously indicated, it's great to know the rollout has actually begun. It'll probably take a few weeks of gently testing the processing, packaging, delivery and retail sales systems before they go full-blast, and I imagine they're still signing up farmers.
The article on the Examiner website is a good one - it explains clearly and correctly (and favourably) what's unique about A2 milk. And presumably it was free - remember, it was media coverage rather than paid advertising that got the Australian market going, although it took time. California is a huge and health-conscious market.
Strange, though, that there's been no corporate announcement in either NZ or Australia of the US launch, which makes me wonder about a2MC's PR policy, or lack of it. It raises the question whether a2MC's bosses have any interest in boosting the SP and generating consumer interest here and in Aussie.