I had to re read and re read the article as I couldn't believe the cheekiness of the proposal! Currently, I have an automatic monthly deduction from my NZ account for my donations, it is not an insignificant amount and forms a portion of my outgoings. I have chosen to donate and I use my dividend income to support this. AIR.NZ do not need to get me to give up my dividend. And yes, all employees should give up a portion of their salaries into the scheme. I second the comment that many mum and dad investors will be using the dividends for much needed income! I am not impressed. Although, I would like to add that people with the means should be donating on a regular basis...time and / or money (there are many different avenues).