Throatguard and the other health products in NZ only so will only show small (20%) increases each year based on historical performance. Will help but not a game changer.
Pet products could be beneficial given time but is a virtually unproven market. A bit like the lozenge products internationally I can't see it being significant any time soon.
Food products...yes. These need to be international to be a game changer. This could be through royalties but is more likely just to be through the purchase of ingredients i.e. freeze dried bacteria.
GRAS in the US has been what this company has been waiting for. They achieved it mid 2011. Europe and China followed. We are waiting patiently to see if products are launched. The expectation was that it would take 2 or 3 years. It may never happen.
The company runs on a low budget (excluding BFF), manufacture of the bacteria is outsourced, and as they don't handle marketing or distribution (beyond distribution of 2kg bags of bacteria) their costs won't increase much once sales take off.
Sparky, if you are interested in buying in watch the net and try to spot the launch of a food product in a market with a significant population. A quick purchase at that point would be ideal in my opinion as the company ain't going to go under and the share price will rise significantly as a percentage once the general market learns of what is coming, and revenues and profits follow over time.
I truly think food is the key to big success with this one. The rest is small beer in comparison.