Serious question, but does anything new the Warehouse try ever work?
- Moving into Australia
- Trying to sell liquor
- Creating instore pharmacies
- Starting the Warehouse Extra and trying to compete with supermarkets
- Starting Warehouse Mobile and opening with terrible, confusing plans in a hypercompetitive market and not offering any bundle deals
- Starting Warehouse Money in a completely saturated market. Also they learnt nothing from the gaint flop that was One Card Visa in Countdown Supermarkets. In fact they hired the GM of that project for their venture. What did you get? The exact same outcome. Then they leverage out their interest free offers to Lattitude Financial Services where the most money is made? The model is crap.
The only good things they have done is when they focus on their core business or extending it, e.g. buying Noel Leeming. They seriously need to learn a few lessons from Briscoes (which by the way in now New Zealand's largest listed retailer).