Originally Posted by
simla
The Salvation Army move is clever in so many ways.
For a starter, it's everything Professor Tagg set out to do many years ago, so he must be very proud, and very rightly so. What a great achievement. And then of course it is a kind thing to do by any standards. Easy to say, and yet so few companies do things like that.
And yet it is clever commercially too. It gives the Salvation Army (and other organisations too) an incentive to publicise the advantages of Blis and encourage people to use the Blis web site. And it also addresses the very difficult legal restrictions on making health claims by instead simply associating it with an actual use in society. And if it works (the product's good, but will the kids stick to it, and will their lifestyle factors - eg freezing homes probably - be too strong to overcome) then there's a potential for the government to become a customer.
And hopefully it creates publicity too. Must be worth a few media interviews at the least.
And best of all is the reassuring signals it gives us shareholders about Blis's energy. They're smart. They're definitely still on the case. They're definitely focused on promotion. And ... yep ... a decent thing to do. That impressed me, I must say.
(ps yes, they redeveloped the website last year, as it used to be a fairly basic site with no web sales. So this is perhaps web sales version 1, and they tell us version 2 is coming.)