Good comment NT.
I have read a bit about it. It seems that it is more of a product with a milk base but manufacured or altered by taking certain elements out and enhancing with others.'
Be difficullt to say its a natural product, so definately belongs in the dairy related shelves. Its certainly not natural milk, but they won't go there in their marketing blerb.
interesting comment by someone on the blog site which is headed 'fairlife is unfair" or something like that, where someone has posted that talking about health benefits in this milk brand is irrelevant if it is missing the main point being the presence of a1 beta casein protein.
There is nothing that I can find in the fairlife blerb which mentions anything about beta proteins. I suspect there is an a1 presence in the fairlife product.
Coca Cola have cleverly worked out what people want and have developed the product that the unsuspecting consumers will buy on face value...[more “nutritious” with 50 per cent more natural protein and calcium and less sugar than ordinary milk.]