Originally Posted by
Sideshow Bob
Essentially that plant-meat has been struggling of late, and companies like Beyond Meat and Impossible Burger have underperformed and seen their share price hammered.
After the initial hype and trial, sales have been disappointing, but some experts think it is in the "trough of disillusionment" as part of the "Gartner Hype Cycle" when the initial fizz and hype has gone out, and people have trialled with expectation, but largely disappointed. Electric cars, mobile phones etc all gone through the same cycle, and current stage usually means company failures, industry consolidation and product improvement before mainstream adoption.