So Bal your recommendation is "sell ! " ?
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This needs to be explored. Have they released any fine print on the contract regarding restraint of trade to QSR? I assume this would include Shake Shack, Chipotle, Tac Bell etc. What about sub chains between 100-500 stores. The logo definitely helps. Look at the Maccs SP performance. Maccas leads in size, macro growth and increasingly innovation.
Preference is to sell the system to other QSR as that is a specialty however security of its largest customer and a full loyalty programme to be implemented means this could be a very large contract for PLX.
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I have always made my view very clear - PLX is a Backdoor job and I do not invest in backdoors.
Up to you and all the shareholders what you want to do! DYOR and I do wish you good luck - sincerely.
Last time sp hit 55c (Dec 2015/Jan 2016) :
• ACMR forecast to exceed $10m in next six to nine months.
• US presence expanded and relationship with Microsoft deepened.
What happened?
PLX up 23% in a week and still rising, the last weeks report must be taken seriously by investors, IMO this ins not a back door ramp now.