More info from PPH investor relations to my queries.
My question:
On page 21 the Church Disrupt event in May 2020 refers to attendance by "7,300+ unique churches across 40+countries" and "Attendance: 75% prospects, 25% customers". The flat customer numbers would suggest that your sales efforts did not convert any prospects to customers from that conference. Can you please explain the relevance of this slide and confirm my understanding?
Response from PPH
This latest report seems like a lot of smoke and mirrors. Having said that the churches have a huge addressable market, I like the proposed integrations including clipping the ticket on alumni contributions. I know the previous CEO had ideas of using this app more widely and the current management have focused only on the churches. I guess the point I am coming to is where is growth going to come from?Quote:
We have not provided detail around conversions from Church Disrupt to the market however online events held over the year typically generate revenue opportunities including attracting new customers over time.
We highlighted Church Disrupt in the Interim Results to demonstrate the significant reach and attendance that our inaugural digital conference saw at a time when pivoting to digital is more important than ever.