Originally Posted by
BlackPeter
Nice PR line - but I hope you realize that this is absolute non-sense? There are so many different milk sorts around, and even A2 milk can be sold by any Tom, Dick & Harry.
ATM might have A2 in their name, but it is not even trademarked. Its similar to Genesis Energy. They have the "Energy" in their name, but everybody is allowed to produce and sell the same stuff as they please. No advantage for them as well.
Anybody can hold A2 cow herds and sell their output as A2 milk .... and everybody does. As well, most of the milk sold from other animals (like sheep, goat) is A2 anyway.
A2 is just one milk protein which neither ATM nor anybody else holds IP for - it is just naturally occurring.