Originally Posted by
NT001
Can anyone who was at the AGM add any context or detail to Geoff Babidge's reported statement that "sales in New Zealand remain minuscule and the sole licensee, Fresha Valley, has been told its licence won’t be renewed when it lapses in May 2017."?
Such a message to FV must have been preceded by some discussion as to why it is not pushing the product harder on to supermarket shelves, in which case FV had two options - either smarten up, or offer to surrender its licence, which can't exactly be a huge source of income. Since it is apparently determined to hang on to the licence but only provide "minuscule" service, one can only assume FV is in cahoots with Fonterra and under orders from Fonterra to slow down A2 sales in NZ for as long as possible. Which is rather what you'd expect. Fonterra is probably also urging Countdown not to push A2, which may account for some of the empty shelves reported on this thread.