Originally Posted by
mistaTea
I don't agree.
The new platform is compelling, with a huge amount of content from premium providers they did not have on Lightbox - HBO, FX, Showtime and more. SPark customers don't get it free after July 20...but $9.99/momth is chump change for what they get. I do not think there will be much attrition.
You will see a bit of a 'loss' of subs for customers (like me) who had NEON and Lightbox...those were counted as 2 subs before, where now it is going to be 1 sub. I am not sure how many old NEON subs also had Lightbox though.
Ultimately the overall trend will be an increase in subs for NEON as the platform will be more popular now. One of my younger siblings who is a real tight ass and never normally subscribes to things like NEON has signed up because the offer is compelling.
And then, in terms of overall subs...with RugbyPass offering Europe annual passes for US$54/year now ($4.50/month) I would think that would generate an explosion of subscriptions.
Not crazy to think Sky could hit 2M subs in the not-too-distant future.