Actually, if the market considers them as food producer, they are in trouble (i.e. they will stay on the plateau winners graph nicely shows). Food companies don't grow that fast, you know, and their PE is not cheap at current SP.
The question is - are they able to fascinate the markets imagination again with telling a story about selling health and beauty? If they are successful in that venture, their SP will rise ... and if & when the bubble bursts, it will drop again.
So - boring and slightly overpriced food producer or exciting story teller driven by hype and bust?
Time will tell.