In addition to what share guy wrote which I agree with, CVT's other key competitiveness are well covered in this well-written article, do have a read of it :
https://www.newsroom.co.nz/hive-to-h...urnaround-road
Excerpts : "Just shy of its 50th birthday, Comvita is now the biggest UMF (unique mānuka factor) honey brand in the world, and the number one brand in China, the world’s biggest honey market."
"Comvita still controls the whole of its supply chain, from its own mānuka cultivars and mānuka forests, to hives, beekeepers, extraction and production facilities, an independently-accredited testing laboratory and more than 550 staff worldwide, including almost 350 on the ground in seven markets outside New Zealand."
" .... this end-to-end approach gives it a big competitive advantage with customers who increasingly want to know exactly where their food comes from."
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Will take a bit more time for CVT to tell its story to seal in its competitive advantages, but it will.