Originally Posted by
Harvey Specter
The monetise from the business, not the consumers. Businesses will pay for data about their customers, increased engagement by their customers, increased sales to their customers.
Think about the employee that Dominoes pizza sends outside to wave a big sign advertising $5 pizza. PLX can do that a lot cheaper, with better reach and with increased data:
- imagine if you had data on all the people that saw that sign
- imagine if you could show a different sign to each person who saw it depending on their past habits