This perhaps counts as a new product format of K12? It looks interesting anyway. "Consuming one child-friendly, bear-shaped supplement each day can help prevent common ear infections and sore throats in children." "Each package contains 20 vanilla-flavored chewable BLIS K12 bears, sweetened with Xylitol, a natural sugar substitute. "
http://www.nutritionhorizon.com/news...-Children.html The company seems to be in Israel.
I can't find a photo, but this might be a similar concept product from the same company?
http://www.anlit4kids.com/web/8888/n...48&lang=EN&SM=
"Anlit will launch the new supplement to retailers, marketers, pharmaceutical and dietary supplement producers at CPhI. [on October 25-27]"