Depth is an illusion that can pull in newbies. Depth can and often is "manipulated (legally)" to draw in punters.
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All back on track. The stuff to fly off the shelves now. Nice
So the money is in the space between real craft beer and the likes of Heineken and Stella. Moa Original the saviour
Ross says "All those American craft beers that have gone on to be really big like Sierra Nevada, Samuel Adams, Anchor Steam, New Belgium, Little Creatures in Australia, all their volume has come from beers that they've put around here," he says, circling the point between craft and premium, "so we think the sweet spot for volume is there in the crossover premium craft market."
http://www.stuff.co.nz/business/indu...-Moas-priority
So he wants to become another little creatures .... LWB was a great investment for me ....don't think Moa fits that bill ....god luck to them anyway
As a 2IC Alcohol manager something has changed we used to order MOA and it would take forever to get some. Had 3 boxes come in yesterday (ordered day before) and all were gone by the end of the day. Almost makes me want to grab a small holding.
Update says all on track now ...big losses coming but what the heck
Yawn.
They were warned.
just like with Snakk.
One would have to say Australia must be a huge growth opportunity for MOA
Wonder how much they can grow on the H2 revenues of $79,000 ......yep $79,000 ...how many bottles is that in the lucky country
Why. Its not all XXXX over there. I am sure they have some premium brews of their own and with most things, Ozzies would frown upon anything kiwi unless they can claim it as their own.
Maybe they should relabel it Emu for the Australian market - genius. Geof Ross step aside