Originally Posted by
James108
The problem is you will not be able to tell if the Amazon threat is a fizzer for 5+ years, they are not in NZ yet, they may never be, or they could be 1 year from now or 10 years. Regardless, the threat isn't going away soon. I am sure people on here will call Amazons entrance into Australasia a non event in 6 months, despite the long long list of embattled retailers Amazon have left in its wake in the US.
A fun exercise could be to look at the SP performance of US retailers since Amazon began to flourish.
Having said that I still hold, but under no illusions about how deadly Amazon could be to Briscoes.