That's a full year impact ($11m) and excludes other costs (premises, travel, staff incentives etc etc) - so will be really interesting to see what the FY20 results reveal.
Point being this - PLX is NO Xero or Serko or Diligent is my assessment - it's a labour intensive huge cost operation requiring detailed and ongoing customization of customers' needs & requirements.
Comes down to whether PLX is properly or fully charging for its services or as I suspect, is taking on contracts like McD as huge loss leaders. Those of you who think you know Plexure so well, by all means enlighten those who are on the sidelines wondering whether to jump in or stay out. You will get your second wave of buying support then.