Originally Posted by
malreid
Not only has volume declined, but market share is also in a steady decline.
Although the presentation states that "Z’s average sale price is highly competitive to the most relevant low price competitor", I certainly don't see or experience this across the wider Auckland area south of the harbour bridge. There's always a 1-2 cent saving at the lowest cost competitor after discounts are accounted for. Factor in a Gull discount day and the difference can swing as much as 8+ on the same day for the same fuel.
So long as that remains the case market share will continue to erode.