Totally agree with that, look to the long term, and anyway I am a crap trader. Maybe I need to do some more after school classes, but I'm not convinced ATM's fortunes have changed. I don't buy the "new competition" argument - good brands don't care about cheap competitors. A2 are a good brand - apart from the fact they have proved their ability to work the brand, their brand is the product. That's a pretty nifty first-mover advantage.