I haven't decided whether to apply for shares. When I look at Blis they have consistently overpromised and underperformed. I think the product is unique and has a lot of potential but without expert marketing and reliable forecasts I don't trust them. I think their expetise is in R&D. To succeed they need to be expert marketers. They have created some partnerships that have potential but without better management and marketing I'm skeptical that they will ever perform. Even companies like F&P Health with a proven track record and outstanding growth prospects aren't performing well on the sharemarket as most people don't want to invest long term (and the exchange rate isn't helping returns).