58 now ...that TA gutometer working well
The 54/55 WAS the bottom
Back to 'fair value' ....hopefully MAC's 90 whatever and not my 69 cents
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Hmmm, after the buy out of Wiseman I had thought that ATM had price ranged tested the market in the UK, had settled on a long term retail price, and now it was all about growing market share at that settled price from the twenty a2 converted farms.
But, today the UK retail price is back up to the upper ranged limit, perhaps a nice sign of forward confidence.
The a2 price is £1.99 per 2.0L, compared with say Tesco (home brand) £1.00 per 2.27L (4 pints)
Attachment 6378
a2 Whole Milk 2.0L (99.5p/L)
Attachment 6379
Tesco Whole Milk 2.27L (44p/L)
Normal milk in tesco supermarket UK apx .90 nz cents per litre
Normal milk in NZ supermarkets apx 2 dollars 50 a litre
Why when we have all the cows do we have to pay nearly three times as much for milk than UK consumers.
It was done here too, Fonterra still add it as far as I’m aware, happy to be corrected.
http://www.nzherald.co.nz/business/n...ectid=10834725
New Zealand fresh milk prices are high because we are paying an equivalent international milk powder market price. Milk here is value added and exported, why would any company sell it in local supermarkets at all unless they could get a similar export level gross margin.
Edit: Permeate contains lactose and a1 protien, so you get a nice double dose in your cheap milk.
I think I remember from frontera that milk prices are set by what the market in nz will accept not international prices. Basically they make lots because people will still buy. Sometimes they do a pr line like we will reduce our price but not often. Then of course what do supermarkets make as a mark up, they may pay less but keep price the same.
In New Zealand the milk price is controlled by Fonterra - if the supermarkets don't like it, they don't get it.
Utter rubbish - there is significant retail margin in milk in NZ, this is the reason ATM will find it difficult to crack the NZ market.