Originally Posted by
Nigelk
There seems to a lot of confusion about what a customer of PPH is.
After the last quarterly results a lot of people were saying things like "only 3% growth" and "only 8%" in customers despite revenue growth being consistently well ahead of this.
In they early days PPH went for predominantly smaller churches with simpler management structures, where it's easier to get a sale. So low hanging fruit.
They've now got a stated objective of targeting bigger churches.
So theoretically you could have 100 churches with congregations averaging 250 people, then add 1 with a congregation of 25,000 (not unheard of in the US).
Your customer numbers have increased by 1%, but congregation size has gone up by 100%.
Revenue is more aligned with the latter.
Also, you could have 40% of the congregation of a church using Pushpay on day 1, which grows to 80% a year later.
Customer numbers (churches) hasn't increased at all, but monthly user and payment fees has doubled.