Competition is a good thing, it often expands markets. I’ve mentioned before, but at the risk of being shot down for this comment, perhaps it’s time A2 introduce a budget brand. Difficult to do without cannibalising existing sales, but would be better competition for lower priced product. There will always be a market for premium formula at premium prices, but perhaps for a chunk of the market this is out of reach.
NZ is already known for having the cheapest cost to farm and manufacture dairy, and additional volume overall would help A2 through further economies of scale.