You well might have a point. Looking at consumer reviews (
https://www.productreview.com.au/c/baby-formulas) ... while the A2 Platinum formula gets rated with a respectable 4.3 out of 5, so do many much cheaper baby formulas (like ALDI Mamia Gold (shudder) for A$11.99 (same amount);
The Karicare standard (A1/A2 mix) formula gets rated with 4.1 / 5, but the Karicare Goat formula seems to be more loved by Australian babies and ends up with the same consumer rating as A2 Platinum. No rating yet for the Karicare A2, but for what it is worth - Goat milk is A2 milk as well, i.e. it might well get the same rating as A2 Platinum and Karicare Goat, just available at a better price.
Attachment 12156
Ah yes - and lets not forget that there are several formulas from Munchkin, Bellamy, Oli6 Goat and Nestle who all get still better product ratings (4.4 to 4.8) than A2 Platinum.
Maybe A2 don't deserve anymore the price premium they demand?