VMob's Personalized Mobile Marketing Analytics Now Available on Microsoft Power BI
Good article here just posted via VMob's twitter account, the integration of the VMob platform with MS Power BI is announced: http://www.marketwired.com/press-rel...bi-2078969.htm
"One of our pioneering partners in the practical application of marketing insights and analytics, VMob demonstrated McDonald's success with Power BI at our annual Worldwide Partner Conference this year." He continued, "Having proven its ability to deliver value to its customers through big data analytics, this value is now being opened up to the market through VMob's Power BI content pack. It's a positive step forward, and as a result we expect to see more brands utilize Power BI for their business insights."
"Given the growing number of channels competing for consumers' attention, understanding the methods most effective in driving in-store purchases can have a definite impact on a business' success," said Bradley. "Our integration with Microsoft Power BI makes it easy for retailers to visualize and understand vast stores of customer data and take the actions that lead to increased loyalty, higher conversion rates and additional revenue streams."
Customer growth with Zero churn.
I'd be very happy with growth 100% YOY, new customers being signed up and implemented and zero customer churn.
This is very encouraging from the report.
[abridged]
- During the period, the deployment of VMob’s technology platform for McDonald’s Japan was completed.
- approximately 20 million Japanese consumers using the McDonald’s app [...] and significant uplifts in sales - 3,200 restaurants.
- executed a further agreement with Mcd Japan to provide data analytics services
- McDonald’s US roll-out commenced in September 2015 and the user base is growing rapidly - 13,500 restaurants - potential for VMob in that market is significant.
- An agreement with McDonald’s Korea was secured in July 2015
- further agreements have been concluded with - and go live 2016:
- McDonald’s Baltics (for Latvia, Estonia and Lithuania),
- McDonald’s UK (as part of a European solution) and
- McDonald’s Singapore.
- contract to deploy technology platform for IKEA in five countries across Europe, Asia and North America. The first project deliverable released in those five markets
- the final phase of the project (location-based marketing and beacons) is scheduled to go live in January 2016.
- potential exists to expand the Company’s footprint with IKEA in additional international markets.
- contract signed with 7-Eleven in Australia now in live pilot mode with a full commercial launch scheduled for 2016.
- Anheuser-Busch deployed a successful pilot IOT platform in a number of its US bars. The scope of the pilot is now being expanded
- could lead to a much wider roll-out over time - supplies more than 250,000 bars across the Americas.
- IOT pilot secured with Mars Drinks - substantial opportunity for the Company
sales pipeline continues to grow.
customer churn remains at zero.
Using Harveys 10x ACMR 'fair valuation' = $48m / 74.445m = $0.65 SP (rounded).