Sales positions are only a guide...... Top sales position could have been achieved by discounting.
That said, I suspect A2 has not discounted, so we need to wait and see profitabiity/margin reports etc.... but looking good on early indications.
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Another early indication..... A2M second top selling brand in Mother and Baby brand categories.
Attachment 12087
Any further news about actual sales figures from 11/11 event ...
We already know they did around 95% more then last year but actual figures we dont know ...
Just was thinking how meaningful to overall HY20 sales figures this event boost can be ??
If they have significant discounting the gross margin would fall, and a market update would be appropriate. There has not been an update around reduced gross margins therefore the most likely scenario is no significant discounting to get the volume gain you note.
Ziwi (different category but was number 2 NZ brand behind A2 last year), reported that this years sales were up over 300%.....
Not as big as A2, but as mentioned 2nd NZ brand - https://www.stuff.co.nz/business/far...as-singles-day
My understanding was several million last year, but as a private company can't find a figure. As an aside, they appear close to be sold, for a very significant sum.
About to get sold for a signifcant sum by the sounds of it
The quick and the dead. Went to amend order lower but they went through at 15.34, boy they move fast.