Interesting article here - http://www.nutraingredients-usa.com/...umer-education
"Frutarom USA is adopting consumer marketing tactics in a bid to grow the market for its BLIS K12 probiotic, as there is currently more awareness of
probiotics for gut health than in there is of chewable bacteria for oral health and immunity. "
"Frutarom also has plans to gain GRAS status for BLIS K12, initial self-affirmed but eventually FDA-notified, to open up new applications in foods
such as bars and dairy products. "