Thinks of A2 recently three-year sp movement pattern ( down during Q1, then slowly up during Q2, Q3), that could be caused by consumer behaviour.
Q1 in China is summer, most of areas are over 40 degree, super hot. Two reasons that they may buy less dairy products during this season.
- Babies drink less warm milk than other season. Human nature, just too hot.
- Chinese parents worry about of the storage of infant milk powder under high temperature, that may have negative impact on the quality of milk products. This has not been approved by scientists though.
- Sales always surge from the mid of Oct.
The facts are confirmed by two Daigou Shops, the sales of health supplementary products also show the same seasonal pattern.