You should phone first to save a wasted trip...sea weed / see weed I am both.
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More and more like the bliss thread every day!
Let's hope the ATM SP doesn't sink to BLT levels too! :mellow:
Yes, except that for A2MC there's a big difference between Oz and NZ. No such problems over there. One can sense the underlying power of Fonterra is very strong here, and A2MC is reliant on Fresha Valley to do the job. We already know the potential constraints FV is operating under. A2MC signed away its commercial rights in NZ ages ago, big mistake, back in the days when its strategy was to licence-out the IP and not retain any control over production and marketing. There's been a big change of strategy in recent years and the Australian model is the one that's paying off. Anyway, NZ will always be a relatively small market, so it's not the end of the world. I may be wrong, but I have a feeling that anything we do to promote sales in NZ is likely to help FV (and consumers) more than the A2MC SP.
At the end of the day, all those very early joint ventures, Ideasphere, Original Foods and Fresha, were entered into by ATM at a time when a2 was less understood and accepted than it is now and I suspect the agreement terms were also much less favourable than those entered into over the last few years. ATM were in less of a position to demand joint marketing rights, joint product development opportunities and other concessions.
It was suggested last year that ATM may take a more leading role in NZ, but as I understand the Fresha agreement runs through to 2017 I think, happy to be corrected but I recall 2017.
Perhaps we will see some more comprehensive local marketing after that time, for the time being though Fresha will keep doing what they do, not much, and the supermarkets may keep on organically growing a little in sales at least.
Getting Fresha and the supermarkets on the phone won’t change much for the next couple of years.
PEB thread has proven them wrong so now the knockers have moved camp
http://www.thecattlesite.com/news/46...-a2-milk-study
DairyUK start attacking A2 milk, bad or good for A2 UK business?