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Thanks for the feedback guys. I imagine the NZ marketing has been ramped up a certain amount, in line with sales growing a certain amount last year? If so, it should become more apparent each year. You're right about NZ being a small market, Emearg. But logically a million people should buy two bottles each a year anyway, because everybody worries about colds and flus. Eventually, we hope? Who knows. I'm sure they buy way more than that of paracetamol.
It will be interesting seeing how far it goes over the years. This is the traditional acceptance curve for new technology: http://en.wikipedia.org/wiki/Diffusion_of_innovations Of course, there will presumably be other probiotics taking the market too. At the moment, for example, the word "probiotics" shows as a spelling mistake as I type, but that will change. Quickly or slowly? That's the question.
http://upload.wikimedia.org/wikipedi...ionofideas.PNG
Despite the heatwave presumably, Bioguard opens again in two weeks we're told. Mccollr, you seem to be the company's secret marketing weapon. I hope you have a plane booked to the States...
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Here's an interesting snippet on natvd.com sales into Australia - presumably since that TV item.
http://www.ozchinese.com/bbs/redirec...&goto=lastpost
Google translate says: "June began to produce BLIS-K12 Probiotics Canada chewing gum sold in Australia, crazy! Monthly sales over a thousand boxes! Australia is not meeting local product, only the network order Oh!".
Babelfish translates it as, "In June started Canada to produce the BLIS-K12 profit to live the fungus chewing gum to sell in Australia is insane! The month has sold thousand boxes! The Australian local product, only has not been able the network fixed purchase!!"
The link on the page goes to a 10 pack selling for 64 Canadian dollars, or single packs at CAD6.49. Which is a "box"?
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Imagenetix released its June Quarter results. Sales revenue appears to have gone down each quarter for the last year, http://biz.yahoo.com/e/100816/iagx.ob10-q.html but they attribute this to changing to mass market outlets, losing sales via their old channels.
"The primary reasons for the sales decrease are a reduction in distributor sales as a result of the elimination of a supply agreement with one of our customers during the previous fiscal year and a reduction in weight loss product sales which have proven to be random offset by increases in sales of our own branded product, Celadrin(R), to the mass market and sales to our wholesale customers as follows:"
"Breakdown of net sales Three Months Ended June 30, [Wholesale plus Mass market increased from $533,626 2009 to $854,651 2010, whereas Distributors sales dropped from $1,168,664 2009 to $230,313 2010]"
Note how they describe Celadrin as their main sales driver. However, they mention Bioguard too:
"With the anticipated expansion to all Costco stores of both Celadrin(R) and BioGuard(R), the intial shipment of Celadrin(R) to 800 Walmart stores and the recent orders for BioGuard(R) to RiteAid stores, we anticipate mass market sales to become our leading revenue generator and provide improved sales during the balance of our current fiscal year."
In a separate press release, they say : http://finance.yahoo.com/news/Imagen....html?x=0&.v=1
"Commenting on the results of the first quarter, Mr. William Spencer, Imagenetix Chief Executive Officer said: "Sales and earnings were negatively impacted from the company's investment and transition to our mass retail branded products – Celadrin softgels, Celadrin cream and BioGuard, our novel healthy immune system innovation. Forward looking, Imagenetix expects to reflect the benefits of its retail strategy in the form of sequentially and significantly stronger quarterly sales. Branded product shipments combined with favorable in-store turnover, gives us the confidence in our retail brand strategy and building both short and long term value for our shareholders."
Given the strong drop in their distributor sales, they'll be pretty keen to get the mass market working well. Happily they seem to have expanded that area nearly 60% last year, comparing June quarters, so they look like they know how to do it.
Unfortunately we have no way of reading into any of this how Bioguard went, as Celadrin is their main product.
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Now, here's an interesting post from Imagenetix.
"Imagenetix, Inc. Provides Net Sales Guidance for the Second Quarter Fiscal 2011"
http://finance.yahoo.com/news/Imagen....html?x=0&.v=1
"Imagenetix, Inc. (OTC Bulletin Board:IAGX.ob - News) announced today that based on solid bookings and sales activities in July and the first half of August that it expects its net sales for its second quarter of fiscal 2011 ending September 30, 2010, to be from $2.8 to $3.2 million, an increase of 158% to 195% compared to the first quarter of fiscal 2011 and 47% to 68% compared to the second quarter of the previous fiscal year.
"The first two months of our September ending quarter have progressed nicely as a result of shipments and bookings of our branded products in the mass market, Celadrin® and BioGuard®."
As always, we cannot tell what part Bioguard plays in this, as opposed to Celadrin, their main product to date. Of course, BLT have also already told us sales are looking up this half, which we might assume to be at least partly from stocking up for a launch in so many stores shortly (pages 3 & 4): http://blis.co.nz/userfiles/file/BLI...0July%2010.pdf
Either way, it's good to see a BLT business partner showing strength surely.
By the way, I put in an incorrect link in my previous post about IAGX previous quartlerly sales. The one showing quarters is : http://finance.yahoo.com/q/is?s=iagx.ob
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New product launches are getting to be old hat for Blis, but this looks like another? http://www.protocolforlife.com/Produ...lly/079926.htm
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"Garden of Life products are sold in nearly 12,000 U.S. health food and specialty retail outlets, including major chains as well as in thousands of independent stores..."
It is easy to forget the scale involved with the US. How many chemists in NZ are Blis products sold in?
It is pretty easy to understand why Blis have said the US is such an important market...
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Thanks Emearg. Don't forget this probable one in Malaysia. Pro-S Daily Lozenges. http://www.lifeshop2u.com/en/product/hf_17.php Although it does not mention Blis in any way, it is the right sort of product, and also matches the tiny photo in the annual report, which states there is a product in Malaysia. I still haven't found anything likely in Singapore, although the last report said there was a product there too.
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Yes you are right Simla! The photo in the report has the same imagery and general layout but has some non-english components on the box. The link provided is English only but clearly they are the same. I have updated the list...