Very good question indeed but you will have to ask.
Not from PEB shareholders here will you get such hard-to-answer questions - they cannot and will not want to know and handle the truth.
When the false sales were highlighted in the past via the unbelievably high levels of receivables relative to sales year after year, all kinds of excuses and answers were created to try and explain away the BS. The most infamous excuse was that PEB did not/does not give away free tests!
Smoke and mirror are preferable to cold hard reality.