Thanks for that bull. Interesting read re market segmentation. Confirms my belief that A2 marketing effort must be targeted at maintaining their premium positioning in the huge Chinese IF market. No other market comes close including the US initiative - merely a distraction. Projected 5% further increase in market share by 2023 of the high end segment by local suppliers is a telling statistic. Await the Feb update from A2 with much interest on their performance in China. Disclose: holder.