Australia & Upside Potential
Speaking with DairyReporter.com, Geoffrey Babidge, CEO, the a2 Milk Company, said it expects to meet, if not exceed, the 10% target it set for itself in 2012.
“We’re ahead of that plan,” said Babidge. “We can achieve that 10% market share.”
“Optimistically, we can achieve something north of 10%, maybe between 12% and 15%. Only time will tell.”
Given its growth, Babidge said its was “probably fair to say” that efforts to discredit the a2 brand in the last year “really didn’t gain any traction”
http://www.dairyreporter.com/Manufac...-of-10-a2-Milk
The debate was actually benefiting A2 Milk by the increased public focus and would continue to do so as long as consumers were not misled about the benefits available from other products, Babidge said.
http://agrihq.co.nz/article/a2-poised-for-us-start?p=7