best zh ever
http://www.zerohedge.com/news/2015-0...-know-its-over
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Perhaps your right. Although in my experience with Ikea in Norway, Sweden and Australia - They have helpers, but dont seem to deal makers as such (all part of the low cost, high profit model) - but im sure they are around (you do the ordering yourself via paper/ in store computers).
The question is, if someone is lingering around a 8K kitchen for example - how will the software tell IKEA who exactly it is, other than the digital ID of the phone/app? I can only really imagine the communication taking place via digital means as people quite often revisit things in IKEA once they start getting a bit trigger happy, few of which will translate to sales - so its probably cheaper and easier to just offer a 5% "buy today" discount than loading up and extra 15 salespeople per store...
Do you think that the IKEA solution is possibly more about the 'voucher book' business model model, like "Entertainment™ Digital Membership" http://www.entertainmentbook.co.nz where there's basically a whole bunch of vouchers that can be redeemed at any participating merchant, though in IKEA's case they'll all be IKEA stores?
Just guessing. I presume they can still use the VMob modules for an App, promo's, vouchers, in store location (beacons), real-time Ad push, etc. But the business model of IKEA doesn't seem to parallel with that of a global fast-food retailer model.
MS Paint doesn't lie :)
The picture being painted is that this company is a joke and is doomed though :scared:
Some light relief as the world markets go south, here's Scott Bradley, Founder & CEO - VMob at the 'Digital Day Out'.
https://vimeo.com/marketingassoc/rev...969/b6924212cb
Lol... Thanks for this Scott, will refer to it later.Quote:
We can't con the consumer anymore by telling them we're a cool brand when social media is telling them that we're not cool.
- Scott Bradley, CEO, 16 June 2015 at 06:28
He has a habit of making statements in the first person which when quoted out of context could be embarrassing. I thought the offhand comment about MS Bing Maps was disingenuous as well, but overall an informative presentation. VMob certainly are thought leaders and solution innovators right at the beginning of massive shift in marketing and advertising. All good for long holders of VML. 🚀