exactly , must let everyone know there is no boiled cabbage shortage .....
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Okay Winner and Mav, I've been scratching my head trying to get something useful out of this bonus rights issue thing. Last year, 6/9/21, same bonus announcement was made where bonus of 1,078,725 share were given. Today we see it is 1,430,150. That's another 351,425 bonus shares. Provided the 'hurdles' haven't been altered could this actually be a good sign that the growth we are all after is about to be realised? Of course I could just be dreaming stuff up?
What were the shares worth on 6/9/21? Probably more than today I suspect.
So unless ~ twice the shares were offered up it's a bit of a haircut.
I hate seeing shareholders money wasted, & knowing a thing for two about marketing, although the 'Creative' in the current TV ad with the elderly couple playing the piano in a Care Suite is lovely, it does absolutely nothing, zero, to drive sales. It doesn't even mention Oceania until a few seconds at the end, easily missed, or quickly forgotten.
Agencies love these 'general branding' type ads (& sell the idea to the client with a rationale for them, raise awareness, good for staff morale blah blah, ) because the results can't be measured, they get paid every time the ad is played, & general branding type ads need heaps of schedule & huge budget to make any impact at all.
Too many clients get sucked into these branding ads when its not their own money.
You find business owners who are spending their own money want to get & measure results straightaway.
If Oceania want to drive sales, the ad' warm fuzzy story's fine but they need to have an offer, something which makes people considering a RV pick up the phone and enquire.
Do we want years of gradually raising awareness & profile of the company through general branding, or do we want sales now ?
We need Tina from OCA - What do I like? Care Suites and Villas!
Villas Villas Villas!
Not a marketing specialist ... however wondering, why you think that OCA has a problem selling their units.
Obviously - we will get an update tomorrow, but so far I didn't had the impression that too high vacancy rates are their problem ... i.e. whatever they are doing to sell, it seems to work.