Hard to see the award as anything but good news. Blis is obviously doing something right to stand out so strongly. Perhaps they are doing more than we know or give them credit for?
Or perhaps some of us (as holders of the shares) do give them credit and the masses aren't quite getting the picture?
Or perhaps both Simla and I have been drinking too much Tui to go with the new billboard? ;-)
Happy happy joy joy (and for those of you who DO actually think I'm drunk...I'm not!)