Originally Posted by
mistaTea
Initially I thought the Cisco Infinite Video Platform and 'Puck' were good ideas. However, on reflection - I did start to think they would be best suited saving their money to upgrade their NEON and FANPASS apps. Let people bring their own devices - I mean, it has worked wonderfully for Netflix.
Other companies, like Apple, are providing set top box systems that will ultimately allow the aggregation of content from different platforms. Sky would be better to enhance NEON, and collaborate with Apple to ensure NEON behaves as a 'Channel' on AppleTV. That way customers are more likely to have premium Sky content surfaced to them alongside content from Netflix, Lightbox, Apple etc etc...
God only knows how much money has already been spent on the new set top boxes though! I am sure it is a scary number.