Originally Posted by
winner69
That chart I posted the other day showing how the value of the companies in the retirement sector had grown over the last 5 years had SUM as best performer by far, RYM as OK and OCA ans ARV bottom of the table.
Interestingly it seems that this 'ranking' is tied to the strength of each company's Purpose Statement
A purpose statement gives the reason why a company exists, its “philosophical heartbeat”. A well-considered and clearly stated purpose ensures that everyone is paddling in the same direction, gives a sense of worthwhile work, and increases dynamism and innovation. It needs to be ambitious, actionable, inspirational, authentic, and simple but not simplistic. It should also be succinct and devoid of cliches. It then needs to be put at the core of a company’s strategy.
Here's the Purpose Statements of the four in the sector -
Summerset - Bring the best of life to our residents
Ryman - To provide the best of care for our residents in beautiful sustainable homes
Arvida - To enable a more fulfilling life as people age
Oceania -To reimagine the aged care and retirement living experience
All good stuff but to me the Oceania Purpose seems to lack the doing bit - reimagining maybe is inspirational but is it actionable (by all employees). I fear not.
Maybe it's culture per se that is holding Oceania back in company performance and stakeholder returns.
Post inspired by a recent NBR article which made me think a bit about Oceania and the others.