Here's what VMob are doing with 7-Eleven service stations in Australia. "New 7-Eleven app to help you find cheap petrol" https://au.news.yahoo.com/video/watc...country/#page1
Here's the "Good Call" App http://www.7eleven.com.au/fuel-app
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Here's what VMob are doing with 7-Eleven service stations in Australia. "New 7-Eleven app to help you find cheap petrol" https://au.news.yahoo.com/video/watc...country/#page1
Here's the "Good Call" App http://www.7eleven.com.au/fuel-app
Good spotting BaaBaa . Interesting application. Layer on top of the Vmob technology and other special offers and then across the global seven-11 network and this could be a successful application. Interesting to not that it was at Mobil petrol stations. Also remember that Esso and Mobil are part of the same organisation. And up in one of the Nordic countries Esso is a client of Vmob, but not one we have heard Much from is recent times
You may be right Monty, there is a striking similarity in the 7-Eleven fuel App 'Find our Best Local Price' (search and find 7-Eleven fuel stores with best local price) ... and the other Esso, Exxon, Mobil Fuel Finder Apps.
https://play.google.com/store/apps/d....fuelfinder_nz Mobil NZ App
http://corporate.exxonmobil.com/en/c...7-2c905eaa3dbd Exxon and Mobil USA
https://play.google.com/store/apps/d...elfinder&hl=en Esso Fuel Finder App UK (includes Norway).
This is the 7-Eleven Media Release http://www.7eleven.com.au/media-cent...orld-first-app
I like the bit about "After a rigorous five month pilot involving all 628 stores across Australia including customer testing and feedback, the app was officially launched on the 3rd March."
That should bump the ACMR a bit and assuming it's successful delivering ROI similar to the McDonalds Apps, set a benchmark for 7-Eleven worldwide ... VMob's "land and expand" strategy. Possibly Esso/Exxon/Mobil as well, given that 7-Eleven are a Mobil fuel franchise.
http://nrn.com/marketing/mcdonald-s-...oyalty-program
Looks good! I like the quote about the App downloads exceeding expectations.
"Yet Andres said that McDonald’s new loyalty program would be “more robust,” and would be linked to consumer purchases, based perhaps on the number of visits customers make to the chain’s restaurants every month. Customers would likely have a limited time to take advantage of whatever deals the company offers through the program.Such a move would be consistent with McDonald’s oft-stated belief in recent months that it needs to use technology to communicate more directly with customers.
Andres noted, for instance, that a loyalty program could entice customers to come in after they’ve been absent for a while. McDonald’s could use information it has on those customers’ buying habits to do the convincing."
Looking at the commentary it appears Macca's hasn't even begun to leverage the customer base and this bodes well for VMob as they are hinting at contextual offerings...
@Schro that's a good article eh, 7.5m app downloads and shows how serious McD's USA are to bring on the deeper VMob platform functions. You can tell McD's are excited about their new digital direction, and based on store visits and sales metrics that have been published, it's easy to see why! Also, check out the McD's hiring, there's 'Digital' mentioned in heaps of jobs, they're certainly bullish in this space.
On other news today, I'm impressed to see Jen Millard come on board as CRO, she has some serious credibility and is massively well connected. VMob sure are looking a lot more 'diversified' in their Board, Management and T20.
And one other thing, did you notice that Michelle Boag is the primary contact on the announce today? She's a very savvy PR professional so I expect that investor relations, PR and Comms will step up to a new level this year.
7-Eleven's Fuel App is being heavily marketed in Aus, VMob have also put out a syndicated press release. Here's some links for those who are interested.
VMob Helps Power 7-Eleven Australia's New Fuel App http://www.marketwired.com/press-rel...pp-2107908.htm
VMob blog http://blog.vmob.com/2016/03/powerin...-new-fuel-app/
How the 7-Eleven Fuel app lets you lock in the cheapest fuel in your area http://www.techguide.com.au/news/app...-in-your-area/
7-Eleven has launched a ‘Lowest Price’ app http://ausdroid.net/2016/03/02/7-ele...est-price-app/
Android version https://play.google.com/store/apps/d...l7eleven&hl=en
Apple version https://itunes.apple.com/au/app/7-el...032594453?mt=8
7-Eleven 'Good Call' App, web promo, how it works, FAQ http://www.7eleven.com.au/fuel-app
Another good article on Sharechat ... VMob builds fuel app for 7-Eleven in Australia, sees global scale http://www.sharechat.co.nz/article/4...bal-scale.html ... some very encouraging quotes from Scott.
12 months after the VML announcement of the 7-11 deal the APP goes live. This should give a nice boost to ACMR when results are out next month?
DO you think the 12 months from signing to launch is typical for VML?
“After 18 months of development and working closely with 7-Eleven’s digital team, we are thrilled to see how positively the market is responding to this innovation.”
7-Eleven Fuel App article published on NBR http://www.nbr.co.nz/article/vmob-bu...scale-b-186733 (not paywalled)
Encouraging that they are diversifying away from McD's and have a regional play in Australia which should bring them in some good cash. Not sure of the competitive space for this app but is does seem like a world first and put VMob ahead of the pack for market learnings. The data that they pull from this app will be very useful for the convenience and petrol markets and I am sure will be commercially valuable for other markets.
Very happy with the progress and it will be interesting to hear what results they announce next month.
What happened today. The price plunged. Maybe someone is disappointed with the announcements? Nothing new.
Market price always tends toward capital raising price.
Plus the value of the shares are likely to be diluted by another 20% if the board gets its way.
Edit: Well not quite 20%. If they issue another 20% shares there will be a 17% dilution. They are currently proposing to issue another 7500000 for a dilution of ~9%.
I am trying to get my mind around this but: it is not the value of the shares that dilute, but rather the shareholders percentage holding in the company. So, if they make a good return on the capital that they raise it can be good for the current shareholders, right?