Originally Posted by
tobo
Electric cars and Apple -
Apple's success is in high-margin, niche items. The high priced phone was a bonus because, although high priced for a phone, it is affordable to teenagers as well as wealthy execs. Both groups 'want the best' and can afford it.
The other thing is, apple's batteries in their phones and computers are not twice as good as anyone else's, and I'll bet they are trying their hardest on that.
Long term, I suppose anything's possible, and they have deep pockets. But will they start well above mass transport cars?