Losing F1 was pretty bad.
One can only assume that Spark paid way over the odds (again) to win the rights.
In which case, we should be thankful that we didn't outbid Spark. Just not sustainable to pay over the odds for everything and still maintain a viable business. So we are more strategic on the ones we do pay up for. More strategic. Like a surgeon with a scalpel rather than Arnie with a bazooka.